Automated vs. Curated Content

During the process of crafting messaging for your business, there can be a struggle to strike a balance between a handcrafted approach and using the latest tech for efficiency. Like most things in life, the truth is somewhere in the middle.

Creating anything by hand is more time consuming and requires more effort. However this comes at the cost of time, which can equate to lost profit. Relying solely on automation is a great alternative. It is faster and more efficient, which will increase profitability. However, this can come at the cost of originality and quality.

A great way to blend the best of both worlds is to use automation as a tool, instead of allowing it to completely craft content. For example, the use of new technologies such as ChatGPT has allowed media outlets to produce content at record intervals, however the content produced is not completely factual which opens the media outlets to liabilities.

Having a personal Content Creator is a great way to make sure the messaging of your business connects with your audience while providing you with the efficiency you need to increase your revenue. Contact info@quilliemedia.com to find out how to stay ahead with the latest technology.